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Italian success story
Gelato is one of the most famous Italian success stories in the world. In Italy, the artisan ice cream parlor was for a long time a family business with recipes and secrets handed down from father to son.
In the 1950s, however, the industry enters this sector decisively by introducing the ice cream for walking which will impose a new way of consuming the product and will lead to important changes in society and in consumer choices.
Another 50 years had to pass for a new, revolutionary idea in this area. In fact, in 2009 STICKHOUSE launched a project of homemade ice cream on a stick to be produced daily and with genuine ingredients in every ice cream shop; and
offer them to the consumer in an original and creative way. Also in this case the success was immediate (confirmed by numerous imitation attempts) with a rapid diffusion all over the world.
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